2025
Roots Coffee Packaging
/01
Shifting cultural norms to put SEE in the spotlight
Shifting cultural norms to put SEE in the spotlight
SEE is a UK-based therapeutic consultancy that works with institutions like the army and the police. It helps individuals and teams build trust, understanding, and emotional openness by reaching into the underlying cultural norms and assumptions that drive organisational dynamics
SEE wanted to target larger clients while showing the same level of authentic understanding as always. We got to work on their look.
/02
thriving succes
A full spectrum rebrand rooted in cultural insight
thriving succes
A full spectrum rebrand rooted in cultural insight
SEE’s thriving success demanded a bolder, more credible digital presence without deviating from its true values. We delivered a full rebrand, logo, and new website to support this move.
We used SEE’s data-led methodology as the core visual narrative for the rebrand. We developed every element to reflect the brand’s distinctiveness and depth. After a detailed, collaborative process, we came up with a bold look with fresh, cool-toned colours and a logo that encapsulates the organisation's holistic offering.
/03
Looking into the future
Looking into the future
SEE aims to embed sustainable change from within and long-term cultural shifts that go beyond traditional training methods. Infiniti delivered a website and visual language that expressed their expertise and differentiated messaging.
The transformation hit home. SEE’s new brand now speaks as clearly as the work it does. The organisation's values are palpable in the brand experience, stronger and sharper than ever.
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