2025
Birth Journeys
01/
A brand that carries the full emotional weight of birth
Shifting cultural norms to put SEE in the spotlight
Birth Journeys is an online childbirth education platform founded by certified childbirth educator and Birth Trauma Release practitioner Tsippy Kraus. Drawing from her personal experiences and extensive training, Tsippy offers comprehensive antenatal and postnatal courses.
Birth Journeys approached us through word-of-mouth, saying we were “guaranteed to do good work”. Tsippy wanted to break into the digital space beyond face-to-face networking with a brand that could hold the birth journey completely.
02/
A visual identity charged with femininity
thriving succes
A full spectrum rebrand rooted in cultural insight
We placed Tsippy at the centre of the Birth Journeys identity, using her unique voice and empathetic insights to inspire the brand's feel. We selected colours, fonts, and shapes to evoke love, trust, and personal connection.
We developed a logo that reflects Tsippy’s understanding of the birth journey through movement and shape. On the website design, we paired this with colours, fonts, and imagery of femininity and sensitivity to resonate with each woman and her birth partner who shares their journey with Tsippy.
03/
This is just the beginning
Looking into the future
The Birth Journey’s brand conveys a sensitive understanding of each woman’s personal experience. We created a look that reflects the brand’s support of both mothers and their birth partners and its aim to empower families with confidence and clarity throughout their birth journey.
