2025
Birth Journeys
/01
A brand that carries the full emotional weight of birth
Shifting cultural norms to put SEE in the spotlight
Birth Journeys is an online childbirth education platform founded by certified childbirth educator and Birth Trauma Release practitioner Tsippy Kraus. Drawing from her personal experiences and extensive training, Tsippy offers comprehensive antenatal and postnatal courses.
Birth Journeys approached us through word-of-mouth, saying we were “guaranteed to do good work”. Tsippy wanted to break into the digital space beyond face-to-face networking with a brand that could hold the birth journey completely.
/02
A visual identity charged with femininity
thriving succes
A full spectrum rebrand rooted in cultural insight
We placed Tsippy at the centre of the Birth Journeys identity, using her unique voice and empathetic insights to inspire the brand's feel. We selected colours, fonts, and shapes to evoke love, trust, and personal connection.
We developed a logo that reflects Tsippy’s understanding of the birth journey through movement and shape. On the website design, we paired this with colours, fonts, and imagery of femininity and sensitivity to resonate with each woman and her birth partner who shares their journey with Tsippy.
/03
Looking into the future Baracuda
Looking into the future
SEE aims to embed sustainable change from within and long-term cultural shifts that go beyond traditional training methods. Infiniti delivered a website and visual language that expressed their expertise and differentiated messaging.
The transformation hit home. SEE’s new brand now speaks as clearly as the work it does. The organisation's values are palpable in the brand experience, stronger and sharper than ever.
