2025
JTeen
01/
A visual language for teens that cuts the b******t
Shifting cultural norms to put SEE in the spotlight
JTeen is a therapist-founded charity dedicated to supporting Jewish teenagers and young adults. Recognised as Helpline of the Year in 2024, JTeen offers confidential, anonymous support through phone, text, and WhatsApp, addressing issues such as anxiety, depression, and self-harm.
Our partnership with the charity was a perfect match from the get-go and resulted in a long-standing collaboration.
02/
We made JTeen impossible to ignore
thriving succes
A full spectrum rebrand rooted in cultural insight
JTeen needed a new branding strategy that would resonate with young people and encourage them not to hesitate to seek help. Part of this project was a new logo, colour scheme, and website design that reflected their mission to provide accessible mental health resources.
The brand needed to be bold, empathetic, and speak directly to teens on their level. We created a fresh and modern logo using bright colours and bold typography that reflected the organisation’s mission to support and uplift young people and then rolled this aesthetic out across the website.
03/
Here’s the proof it resonated
Looking into the future
The new brand strategy propelled JTeen to connect with more teenagers in need of support. Online engagement rose 37% within two months, and the new identity helped JTeen reach more young people and mental health professionals across the UK.
Over the years, we’ve worked very closely with JTeen, overseeing branding and marketing to deliver high-impact campaigns.
“Infiniti really went above and beyond to create something that resonates with both a younger and older crowd.” – M. Cavendish, JTeen
