2025
Confido Financial
01/
50 years of wisdom distilled into a straight-talking brand
Shifting cultural norms to put SEE in the spotlight
Confido Financial is a London-based advisory firm offering personalised, jargon-free guidance on mortgages, insurance, equity release, and commercial finance. The firm provides tailored solutions to help clients achieve long-term financial security.
The business needed a new name and a professional identity to match the credibility it had earned over 50 years of service. We totally transformed it with a fresh personality.
02/
A complete revolution for Confido
thriving succes
A full spectrum rebrand rooted in cultural insight
We developed the entire brand ecosystem from the ground up, starting with the name. We coined the name Confido, Latin for "I trust," to reflect the essence of the brand, with a forward-slanted ‘i’ because Confido is always pushing in the direction of progress.
In the logo, we combined a stack of strong shapes reflecting the foundation of stability and trust inherent to Confido. This motif was carried through the entire visual identity, using a traditional colour palette for Confido’s sector.
03/
An identity that commands respect
Looking into the future
Confido needed to show up consistently as a brand to reinforce its professionalism. We rolled out the visual identity to brochures, business cards, letterheads, and every other non-website corporate touchpoint.
The result is a trustworthy, professional identity rooted in symbolism and strategy, giving Confido a polished and memorable presence aiming to build lasting relationships with clients.
